#55 | Jaime Levy | Driving UX Strategy
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The Guest
Jaime Levy is a UX/product strategist, author, and public speaker based in Los Angeles and Berlin.
Her passion is to help business leaders and internal teams transform their product visions into innovative digital solutions that customers want. Jaime also offers public/private workshops, online masterclasses, and speaks at design and innovation conferences worldwide.
Her best-selling O’Reilly Media book is called UX Strategy: Product Strategy Techniques for Devising Innovative Digital Solutions. The book presents a solid framework on the practice, which lies at the intersection of UX design and business strategy.
For more than 30 years, Jaime has been a pioneer in the creation of game-changing digital products and services.
She has worked for Fortune 500 companies and award-winning agencies, leading the UX on projects in the entertainment, healthcare, finance, and technology sectors.
Jaime has taught product design and strategy courses and lectured at universities including the University of Southern California, New York University, Claremont Graduate University, Royal College of Art, University of Applied Sciences Potsdam, and the University of Oxford.
You can read more about her on Wikipedia or follow her on LinkedIn or Twitter @jaimerlevy.
LinkedIn: https://www.linkedin.com/in/jaimerlevy/
If you are doing best practices you are not innovating - Jaime Levy
Very excited to launch our 55th episode featuring Jaime Levy an American author, lecturer, interface designer, and user experience strategist.
She wrote one of O’Reilly’s bestselling books called UX Strategy: Product Strategy Techniques for Devising Innovative Digital Solutions.
She first became known for her new media projects in the 1990s. For more than 30 years, Jaime has been a pioneer in the creation of game-changing digital products and services.
Her passion is to help business leaders and internal teams transform their product visions into innovative digital solutions that customers want.
For a preview of her latest book, check out the audio version of the podcast. At the end of the episode we have an exclusive snippet from the new audio version of her best-selling book.
With Jaime chat about the driving UX Strategy and touch base on the following topics:
Why is the relationship of UX and Product Strategy is critical for any business
How to run User Research programs
How to define the right scope for a client
How to run benchmarking projects around UX and Product Strategy
How to use Social Media to validate assumptions and learn about user behaviour
How small changes in the UX strategy can create a completely different product (Tinder vs Bumble)
You can get her book here: https://www.amazon.de/-/en/Jaime-Levy...
You can also explore her new audio version of the book, via Audible.
And check her website here: https://jaimelevy.com T
Thanks a lot for your time and for learning Jaime!
