#5 | Ross Mitchell | Driving UX Research & Strategy from Ford to AT&T
βDesign really became a commodity - in terms of people who never think they will talk design and now suddenly talk design. This just started to get going during the start of my career and now itβs everywhere. And I think this is both good and bad.β
Ross about his perspective and experience of observing the role and importance of design that took quite a change in the last years.
In this episode we talk about Design Strategy and UX Research. Ross Mitchell is an experienced design leader that gained experience from the automotive field at Ford to the entertainment industry at AT&T as a director of UX Research and Strategy. Gaining experience in both in-house teams and design consultancies: Before his corporate experiences, he was also working at design agencies like RKS Design and served as an Adjunct Professor at CCS. Nowadays he is building WHOA as a Co-founder and Managing Director of the agency which bridges the sectors of research, strategy, innovation and design. During his time leading research and innovation programmes, he experienced industry in change, motion and high competition. Both the automotive field faces challenges with autonomous driving but also during his time at AT&T he experiences the merging business of entertainment, media, and telecommunication. In this podcast, we tap into how to design in industries that are rapidly changing. We cover aspects around Service Design, UX Design and User Research but also how to adjust your process and tools when facing new industries and challenges. In addition, we dive into the value of design and the increasing importance of it when solving complex problems.
This episode was recorded before Ross left AT&T.
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